Modern Retail Stores

Every time and every time we always hear the term retail stores, retailer, or retailer. So what exactly is meant by retail? Retail business is a selling a product where the consumer / buyer is the final hand of the flow distribution of the product. In other words that retail business is the business of buying and selling goods at retail. Thus, the prices charged on the purchase price of the product is a consumer.

Retailers are entrepreneurs that line of business is to sell products at retail. A retailer is the final step distribution before the product reaches the consumer or user.Retail store is a store where the products they have bought and sold at retail. This retail shop there are 2 categories, namely traditional retail stores and modern retail stores. Traditional retail stores are retail stores that are not so complicated in the process of supplying the goods to get to the hands of consumers. This retail store using only a simple listing even possible without computer-based recording and out of the goods or buying or selling process. Usually this is a traditional retail store traditional markets, which usually exist in developing countries, and more selling the materials basic needs.

In contrast to traditional retail stores, then the modern retail stores is more complicated and complex in the process of supplying the goods. Even the organizational structure is more complex than traditional retail stores that may be absolutely no organizational structure. In this modern retail stores there are organizational structures that include named head of stores, supervisors, Sales Promotion Girl Sales Promotion Man, and the cashier, even perhaps there is also the marketing . 

In the modern retail stores, all the process of recording sales and transactions have been computerized. An employee in this store are the cashier will directly input into the computer when there is a sales transaction. The term computer used to conduct the sale transaction input is called Point Of Sales (POS). To facilitate input the data sale of a product into the computer, then each item has a code that called it is called Barcode. Every product has a different barcode. At this barcode is usually there is a data item name, price, type of goods, name of manufacturer, expiry date, and so forth depending on what data is needed to process the store administration. This barcode will be read by a tool called a barcode scanner that is usually directly connected to the computer Point Of Sales.

Given that modern retail stores already have an organizational structure, it is usually the products sold will be on display at the store by certain standards in accordance with company policy. Form of customer service and process transactions, all of which have standard rules to be followed by all human resources in the shop. In other words, a modern retail stores have a Standard Operating Procedure (SOP) in conducting their business activities.

That glance overview of modern retail stores. With the use of computers as a tool of sales transactions, as well as the organizational structure that has been owned, then the retail business will run more controllable and relatively free from the chaos of recording data.