Case Study : A SWOT Analysis In Retail Store Part 3

In Case Study: A SWOT Analysis In Retail Store Part 2, five critical elements in the store X has been summarized and discussed about the Strengths, Weaknesses, Opportunities, and Threats. The next stage which is the final stage of SWOT study is a SWOT strategy in Store X. As is known SWOT Strategy is a combination of internal (Strengths and Weaknesses) and external (Opportunities and Threats).

And here are his strategies:

1. Strengths-Opportunities Strategy (ST Strategy)

To satisfy customers, employees at the store X always gives an explanation of products to consumers who visit. Store X provide information and assurance to products of interest to the customer. Friendly and courteous attitude towards customers as well as good appearance is also included in this strategy.

2. Weaknesses-Opportunities Strategy (WO Strategy)

Because there is no supervisor, then to help the working store managers, cashiers conjunct in handling the internal tasks of the shop. By knowing a desk listening damaged, store X make strategy by doing on-air product that interest customers. To avoid disappointment due to customers of the collection lacks a certain album and artist, store X provides information and advice purchase alternative to their customers.

3. Strategy Strengths-Threats (ST Strategy)

To boost sales of the film, Store X issued promotion buy 3 get 1 free. Additionally employee of Store X gives customers an understanding about the delays of New Release Movie.

4. Strategy Weaknesses-Threats (WT Strategy)

In order for the entrance to the store X not blocked and customer convenience, store manager in coordination with supermarket management regarding the layout of the supermarket's existing products near store X. Furthermore, Store X plans to make the store location information boards to be installed on the sidewalk and driveway supermarkets.

The explanation of this strategy is more easily explained through pictures the following table:

That is the discussion of SWOT analysis and strategy in a retail stores. Actually, a SWOT analysis is used not only for the business alone, but can also be used in various aspects of activities such as organizational, political, and leadership. In principle, the SWOT analysis is an attempt to maximize the capabilities and opportunities that exist and reduce even if possible eliminate the weaknesses and threats that exist.