Sony Ericsson makes a refresher, because uses Sony's new slogan 'make.believe' in all its communications with consumers so strengthen the quality of entertainment and its collaboration with Sony Group. This is a Sony Ericsson step to the next round in the transformation of business that they have been positioned as a brand for Communication Entertainment number one.
Djunadi Satrio, Head of Marketing at Sony Ericsson Indonesia declared unify communications and entertainment are at the center of Sony Ericsson's offerings since the beginning. According to him, the message 'make.believe' create Sony Ericsson align with other Sony Group companies, and to show unity between the communication and entertainment.
"The transformation of our business is being run to create the foundation for the new Sony Ericsson. Alignment of our brand is an important part of this strategy. Together with a new culture that is open, it indicates a change in the way we plan and build the proposition Sony Ericsson, also invited consumers to in touch with us via social media and digital platforms, "continued Djunadi.
Visually, Sony Ericsson will expand the appeal of the logo 'liquid identity' is used by adding seven new color variations as well as 'liquid energy' flowing from the logo to make it more dynamic and interesting seen in the digital arena. Sony Ericsson also intends to adopt a more open attitude and critical, by inviting greater consumer participation with the Sony Ericsson through a stronger focus on digital channel and interactive social media. So with the new slogan, Sony Ericsson's corporate image will rise.
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