Sunday, October 2, 2011

Definition of SWOT Analysis

SWOT analysis is an observational tool that is used as a basis for policy analysis or decision of a business or organization. SWOT Analysis serves to determine the vision and mission, work programs, employment determination, and as a tool for the evaluation of the implementation process of work. Before a company determine a policy, it is necessary to know the things that can support the implementation of the policy. These include Strength, Weakness, Opportunity, and Threat, or abbreviated with SWOT.

Strength is a matter that is in itself a form of excess owned and not owned by other parties or competitors. Weakness is a deficiency in him that can hinder the performance of a business. Opportunity is an opportunity that is owned by the company to gain business advantages. Threat is a challenge from outside himself to the greatest extent possible should be eliminated so that the vision and mission can be accomplished.

To Analyzing and determining the SWOT strategy, there are 5 Things That Should Be Observed In Determining The SWOT Analysis. These 5 things must be available to create SWOT Strategy. This five is abbreviated 4M +1 E.

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